Fixed-scope delivery · US · UK · Canada

WordPress Development Company

A WordPress development company in India that quotes fixed scope, names the launch date, and puts a penalty against missing it. Discovery, build, QA and handover: one price agreed before we start, native block themes rather than a page-builder licence, and your IP assigned from the first commit.

10%
per week, late-delivery penalty
30 days
defect warranty after launch
40/40/20
invoice schedule, net 15
How a WordPress project is priced FIXED SCOPE
Discovery, two weeks $2,400

A written spec, architecture, risk list and one fixed build price, not a range. Yours to take elsewhere.

Builds start at $8,500

Below that figure a smaller engagement is the better buy, and we will say so.

Site build 8-16 weeks
Store or platform 10-24 weeks
Migration & rescue 6-14 weeks
Includes project management, QA, code review, documentation and handover. See rates →

Two build slots open for October starts

How we contract

Six terms we put in writing

The things every buyer of offshore WordPress work has been burned on. Each of these is a clause in our MSA, not a promise on a website.

Fixed price, agreed before we start

After discovery you get one number, not a range. It does not move unless you change the scope in writing, and then you see the revised number before anyone writes code.

A launch date with a penalty behind it

We name the launch date in the contract. Miss it through our fault and the final invoice drops 10% per week late, capped at 30%. It has been invoked once in four years.

Weekly demo, not a monthly update

Every Friday there is something running you can click. If a week produces nothing demonstrable, you find out that Friday rather than at the end.

Thirty days of warranty after launch

Anything we built that does not do what the spec says is fixed free for thirty days after launch. Not "support hours": a defect warranty, because sites break in the first month or not at all.

Your repository, from the first commit

Work happens in your GitHub organisation and your cloud accounts. There is no handover event because you already have everything.

One invoice schedule, no surprises

40% on signature, 40% at the midpoint demo, 20% on sign-off. Net 15, USD or GBP. No hourly overages on a fixed-scope build.

The team you get

Who is actually on your project

A pod of four, named in the contract, on your build for its duration. Not a resource pool that changes between sprints, and not an account manager who disappears after signature.

You meet the delivery lead and the senior engineer during discovery, before you commit to the build. If either is not right, we change them then.

Delivery lead
Your single point of contact. Runs the sprint, writes the weekly report, escalates before you have to ask.
× 1
Senior engineer
Owns the theme architecture and content model, and reviews every pull request.
× 1-2
Engineer
Template and block work against the agreed spec, version-controlled and deployed from Git.
× 1-3
QA engineer
Manual and automated. Signs off each release before it reaches your staging environment.
× 1

Straight answer

A build, a developer, or a theme? The honest split

Start with the cheapest honest answer: if you need a marketing site of ten or fifteen pages and your requirements are ordinary, a well-chosen theme configured by a good freelancer will cost a fraction of this page and serve you perfectly. We will tell you that on the first call rather than quote you for a custom build.

Fixed-scope delivery earns its keep when WordPress is doing real work and the deadline is real: a store with unusual pricing rules, a membership tied to content access, an ERP that must own stock, a publishing workflow with approvals. Those need a spec, a content model and QA, and someone accountable for a launch date rather than an hourly meter.

The uncomfortable truth about fixed price is that both sides price the risk. Our number carries a buffer for the unknowns, third-party plugins, an undocumented theme, content that turns out to be messier than the spreadsheet suggested. You pay that buffer whether or not they materialise. If you can carry variance, hire a developer by the month instead; if you need one number for a board, fixed price is what certainty costs.

One thing we will not do is quote a fixed price without discovery. Any agency that gives you a firm number for a substantial WordPress build from a two-page brief is either padding it heavily or planning to make the difference back on change requests. Two weeks of discovery is how the number becomes real, and you own the content model and spec afterwards whether or not you hire us to build it.

We have turned away six enquiries this year because a theme and a freelancer were the right answer. Two of them came back with a real project once the business had grown into one.

The three routes

Fixed scope, dedicated developer, or a theme

FIXED SCOPE
DEDICATED DEV
THEME + FREELANCER
Who owns scope
Us, after discovery
You
You
Price certainty
One fixed number
Hourly, variable
Licence + configuration
Time to start
2 weeks discovery
5 business days
Days
Management effort
Ours
Yours, daily
Yours, ongoing
Late delivery
10%/week penalty
Not applicable
Not applicable
Defect warranty
30 days after launch
None
None
Best when
Deadline is external
Scope keeps moving
Requirements are ordinary
How it is priced
Fixed, after discovery
Published monthly rate
Licence + a few days

The theme column assumes a premium theme licence and a competent freelancer configuring it. The dedicated-developer column is our own published monthly rate.

Capabilities

What we build

Eight kinds of WordPress project we quote most often. If yours is not on this list, describe it in a paragraph and we will tell you honestly whether it is us.

01 8-16 weeks

Custom site builds on a native block theme

Content model first, then a block theme built in code and deployed from Git. Your editors get a real layout system; you get a site with no page-builder licence to renew and nothing you cannot remove.

WordPress 6.8GutenbergACF ProWP-CLI
No builder
Nothing in the stack you are locked into paying for
02 10-20 weeks

WooCommerce store builds

Checkout, subscriptions, tax and fulfilment on HPOS, reconciled against the gateway.

WooCommerce 10HPOS
03 12-24 weeks

Membership and course platforms

Content gating tied to billing, with the renewal and dunning logic actually tested.

MembershipsStripe
04 12-22 weeks

Headless WordPress builds

Editors keep the admin they know; the front end stops being bound to PHP rendering.

WPGraphQLAstro
05 6-14 weeks

Migrations and replatforms

Shopify, Magento, Drupal or host moves with the redirect map built URL by URL, historical content and orders imported, and the cutover rehearsed on a clone before DNS moves.

RedirectsWP-CLIMultisite
0 lost URLs
Across every migration we have delivered to date
06 8-18 weeks

Multisite and multi-region

One codebase, many country sites, one update cycle, with editors keeping local control.

MultisitePolylang
07 4-10 weeks

Plugin and integration builds

Custom plugins to WPCS, and the CRM, ERP or PIM integrations that make the site useful.

PHPCSREST API
08 2 weeks, fixed fee

Discovery and specification

Content model, wireframes, plugin decisions, risk list and a fixed build price. Yours to keep.

SpecContent model

Is a custom build overkill?

Sometimes, and we will say so. If a premium theme and a freelancer will do the job, that is the advice you will get, for free, on the first call.

Ask an engineer

Tech stack

Current versions, not a wish list

What is in production for our clients this quarter. We will work in older versions too, most rescue jobs start there.

WordPress & PHP

PHP 8.3 / 8.4 WordPress 6.8 Gutenberg ACF Pro WooCommerce 10 WP-CLI

Data & infrastructure

MySQL 8 Cloudflare Redis Docker Kinsta · WP Engine GitHub Actions

Quality & front end

PHPCS · WPCS Playwright Lighthouse CI Astro Tailwind 4 Alpine

The engineers

The engineers who would build it

Salaried staff, named in your contract for the duration of the build. You meet the delivery lead and the senior during discovery, before you commit to anything.

Nitin Senior · 8 yrs · WordPress & Woo

Large catalogues and the checkout path. HPOS, index strategy and the plugin cull that usually matters more than either.

WordPress 6.8 WooCommerce HPOS
ON THIS POD Architecture & review GITHUB ON CALL
Shubham Lead · 10 yrs · WP architecture

Runs our headless builds and keeps the editor experience simple while the front end changes.

WPGraphQL Astro Redis
ON THIS POD Delivery lead GITHUB ON CALL
Jaswant Mid · 5 yrs · Plugins & APIs

Plugin work that survives core updates, and the audits that prove which ones will not.

PHPCS REST API ACF
ON THIS POD Integrations GITHUB ON CALL
Sumit Mid · 4 yrs · Blocks & QA

Builds native block themes and the Playwright suites that stop them regressing.

Gutenberg Playwright Tailwind
ON THIS POD QA & test suite GITHUB ON CALL

Two build slots open for October starts. The full pod is named in your contract before you sign it. Meet the whole team →

How we work

What every fixed-scope build includes

What is included

On fixed scope we own the outcome, so these are contractual rather than aspirational. Each one is in the agreement before any code is written.

Price
One number, agreed after discovery

Not a range. It does not move unless you change the scope in writing, and then you see the revised number before anyone writes code.

Date
Named in the contract, with a penalty

Miss it through our own fault and the final invoice drops 10% per week late, capped at 30%.

Every Friday
Something running that you can click

If a week produces nothing demonstrable you find out that Friday, rather than at the end of the month.

Warranty
Thirty days of defect cover after launch

Anything we built that does not do what the spec says is fixed free. A defect warranty, not support hours.

Included
PM, QA, review, docs and editor training

No separate project-management fee, no QA line item, and no charge for the handover.

Invoicing
40 / 40 / 20, net 15

Signature, midpoint demo, sign-off. No hourly overages on a fixed-scope build.

You do not have to take any of this on trust. The first ten working days are risk-free, every rate is published in full, and the work happens in your repository from the first commit.

How it works

From first email to a signed-off build

Discovery is two weeks and produces a spec you own. Nothing is committed until you have both the spec and the price.

  1. Day 0

    Send us the brief

    A document, a Figma file or three paragraphs. An engineer replies inside one business day, never a form response.

  2. Week 1-2

    Discovery, fixed fee

    Requirements, architecture, risk list and a written spec. You own it whether or not we build it.

  3. Week 2

    One price, one date

    A fixed number and a delivery date, both in the contract, with the late penalty attached.

  4. Build

    Weekly demos

    Something clickable every Friday, sprint reports, and staged releases into your environment.

  5. Launch

    Launch + 30 days

    Documentation, runbook and a defect warranty. Your repo already has everything.

Why India

Why choose a WordPress development company in India

A four-person pod here costs roughly what one senior contractor costs in the US, which is what makes fixed-price delivery viable at all: the risk buffer that protects a fixed quote would price a domestic team out of the deal entirely. WordPress also runs an enormous share of Indian agency work, so the depth is in the unglamorous parts that decide whether a launch goes well: content migration, redirects, plugin decisions and multisite.

YOUR WORKING DAY, AND OURS

New York
Pune
4 HRS OVERLAP
What the contract says
IP assignment on day one
Everything written for you is yours on commit, not on final payment. Assignment clause, not a licence.
NDA before repository access
Yours or ours, signed before anyone is added to your repository or hosting account.
Your jurisdiction, your paper
We sign MSAs governed by Delaware, England and Wales, or Ontario law without argument.
Milestone billing, not monthly hours
40% on signature, 40% at the midpoint demo, 20% on sign-off. Net 15, USD or GBP, and no hourly overages on an agreed scope.
Scope changes priced before they happen
Any change gets a written price and schedule impact for you to approve or decline. Nothing is absorbed silently and argued about at handover.

FAQ

Questions buyers ask before the first call

If yours is not here, email it. We publish the answer rather than saving it for a sales call.

How much does a WordPress development company in India charge?

Discovery is a fixed fee over two weeks, and it ends with one fixed build price rather than a range. Our discovery fee is $2,400 and builds start at $8,500, both published on the rates page; what your own site costs comes out of discovery, because that is the only honest way to name it.

Why do you insist on paid discovery?

Because a fixed price without it is a guess, and wrong guesses come back as change requests on your invoice. Two weeks produces a content model, wireframes, plugin decisions and a risk list, and you keep all four whether or not we build it.

Do you build with Gutenberg or a page builder?

Native blocks with ACF, in code, deployed from Git. We will maintain an Elementor or WPBakery site you already own, but we will not start one: the licence, the lock-in and the performance cost all land on you rather than us.

What happens if you launch late?

The final invoice drops 10% for every week we are late through our own fault, capped at 30%. It is a clause in the contract, not a goodwill gesture, and it has been invoked once in four years.

How do you handle change requests?

You get a written price and schedule impact before anyone writes code, and you approve or decline. We do not absorb scope quietly and then argue about it at launch, which is how most fixed-price relationships fail.

Who owns the code and the IP?

You do, assigned from the first commit rather than on final payment. Work happens in your repository and your hosting account, so there is no handover event to negotiate.

Is a custom build overkill for us?

Often, and we will say so. If you need fifteen marketing pages with ordinary requirements, a premium theme and a good freelancer will beat us on price and on time. We are worth paying when WordPress is running something the business depends on.

What is included in the price?

Project management, QA, code review, documentation, deployment, editor training and thirty days of defect warranty after launch. No separate PM fee, no QA line item, no charge for handover.

Will our editors be able to use it?

That is what the content model is for. Editors get blocks and patterns that compose into real layouts rather than a blank canvas, and we run a training session before launch and record it.

Can you take over a build another agency started?

Yes, and it starts with a paid audit rather than a quote. We need to know what is actually there before putting a date against finishing it, and you own that report regardless.

Talk to an engineer

Tell us what needs building

You get a reply within one business day from an engineer, not a form autoresponder, with an indicative range, the discovery scope and the next available build slot.

A fixed price and a launch date, before any build work

NDA signed before we see your site or content

Or book a 30-minute scoping call at a time you pick

Send it, reply within one business day

We never share your details, and we do not run a mailing list.

Two build slots open for October starts Fixed price · dated delivery · late penalty
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